Transforming your approach to membership marketing
Learn | Implement | Collaborate
Membership Marketing School is here to make digital marketing accessible, affordable, and easy, empowering associations of any size to thrive and stay ahead with strategies that work.
Learn | Collaborate | Implement
What is MMS?
Learn | Implement | Collaborate
Who Membership Marketing School Is For
Is It Right For You?
Membership Marketing School works for any Association Executive looking to learn about the latest digital marketing and member engagement trends and tools. Whether you’re a Membership Professional who would like to learn effective marketing tactics to grow your membership, or you’re a Marketer who started your career in the association or membership setting, and would now like to learn more about the specifics of marketing for membership, the Membership Marketing School is right for you!
MEMBERSHIP PROFESSIONALS
who would like to learn effective marketing and member engagement tactics to grow their membership.
ASSOCIATION
MARKETERS
who started their career in the association or membership setting and would like to learn more about the specifics of marketing for membership.
ASSOCIATION
EXECUTIVES
who would like to learn about the latest digital marketing trends and tools.
MMS Courses
Perfect for association professionals, our courses give you the skills and tools to boost your membership marketing. Explore topics that will help you grow your expertise and make your work easier!
Featured Courses
Membership Marketing School is a CAE Registered Provider
Founded by Olena Lima, CAE, we curate our program with associations in mind. Our workshops are designed to meet the professional development requirements for earning or maintaining the CAE credential. Most of our workshops are approved for CAE credit, and we will clearly identify the number of CAE credits granted for full participation. We maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
What MMS Participants Say
The Membership Marketing School was first launched in September 2021 and since then, practitioners from dozens of associations have participated in the program. Additionally, Olena is a frequent speaker and contributor on membership engagement and digital transformation topics for groups like the Australian Marketing Institute, Australian Community Managers, Australasian Society of Association Executives, European Society of Association Executives, Philippine Council of Associations and Association Executives, the Union of International Associations, Answers for Associations and more. She also runs regular in-house workshops. Below is a selection of testimonials from workshop participants:
Hi,
My name is Olena Lima
I first started working with associations over a decade ago and I quickly fell in love with this sector. I admired the people I worked with and the passion they held for their professions. I was amazed by the dedication to raise industry standards and the willingness to share ideas and success stories. I’m extremely passionate about the success of memberships and communities. I appreciate what makes associations special and why they need to run their own race.
As years passed, I have always searched for a place where I could find people who share the same passion for membership marketing and who are simply on the same page with me in terms of understanding what it means to build a strong community.
Today I’d like to take the opportunity to invite YOU to join my Membership Marketing School, where you will be able to learn the latest marketing trends and tools and how they’re relevant to the association and membership setting, and hear from our industry peers! Let’s build stronger membership communities together!
