Program Outline

This intensive four-week program focuses on practical, actionable tools to help you get the most out of your member outreach:

Week 1: Community Management 101

45 minutes – Free for everyone
Start with the foundations of effective community management tailored specifically for associations. This session will introduce you to the core concepts and outline what successful community management looks like in today’s landscape.

  • Wednesday, 5 March, 12:00 pm AEDT

Week 2: Workshop & Templates – Building the Basics

1.5 hours interactive workshop and access to tools & templates
Dive deep into hands-on strategies for managing a community, complete with ready-to-use templates that make the process efficient and impactful. This practical workshop will equip you with everything you need to get started.

  • Tuesday, 11 March 12:00 pm AEDT

Week 3: Industry Case Studies – Inspiration from the Field

1-hour webinar with industry speakers
Hear directly from associations that are leading the way in community engagement. Learn from their successes, challenges, and innovations as they share firsthand insights in this panel discussion.  

  • Thursday, 20 March, 11:00 am AEDT

Week 4: Q&A Session

An open forum where participants can exchange insights, ask questions, and gain guidance from both instructors and peers. This collaborative session lets you address any lingering questions and learn from others’ experiences.

  • Tuesday, 25 March, Time: TBA

What's included? 

Each week, you'll receive a detailed list of tasks to guide you through the clean-up process. These tasks are designed to be manageable and impactful, helping you make significant progress without feeling overwhelmed.

WEEK 1: TAKE CONTROL

Your own platforms

During the first week we'll review the platforms and content you own and can control. We'll be checking all your assets, including your website, automated emails, and other software elements that are easy to miss.

week 2: social check-in

Check your social media presence

During the second week of the Challenge, we'll review your social media platforms and unveil how you can easily optimise your digital presence and improve your social media marketing.

WEEK 3: Don't hide, seek attention!

Make sure you're easy to find

Our presence is not limited by the media we own – we often send information to our partners to expand our presence. During this week, we'll check your partner links, learn about how third-party tools (e.g. Google My Business) can broaden your presence, and share tips on improving your search results.

WEEK 4: What's out of your control

The voice of your audience

  Your digital presence is also defined by things totally out of your control – like reviews or comments on social media. This week we'll learn about the tools and techniques for improving how you listen and respond to what people say about your association.

But wait! There's more!

Tune your marketing automation
Optimise your social profiles

Run a website health check

Learn some social listening tools
Improve your search results

 Optimise your social marketing

Member Journey Mapping

In the age of customer centricity, journey mapping is an essential process that helps associations to better understand their potential and current members; and identify the issues customers have in their journey. Member journey mapping is a powerful tool your association can use to create a highly personalised member experience.

Member digital journey mapping is a visual representation of what your members go through from the moment they’ve first heard about your association to becoming loyal and engaged volunteers and ambassadors.  

Member Digital
Journey Workbook

Our Member Digital Journey Workbook provides a detailed step-by-step guide of creating member personas and mapping out the member digital journey. What’s in the book?

  • A step-by-step guide to creating your member digital journey – from data collection and identify your main customer journey touchpoints, to creating your member personas and mapping out your member digital journey
  • A Member Persona and Member Journey Map templates.

Member Journey
Video Training

Access our on-demand video training and learn how to map out your member journey step-by-step. Discover actionable strategies to understand your members' needs, enhance their experience, and boost engagement.

Start mapping your member journey - sign up today!

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Cost (EXCL. GST)

$27

  • Access Member Journey Mapping Workbook 
  • Watch Member Journey On-Demand Training

About Your Host

Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.

Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.

She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.

With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.

Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation

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