Your Year of Smarter, Stronger Membership Marketing Starts Here.
đź’ˇ No need to pay each time. Just register and jump in when the next program launches.
Join a vibrant community of association professionals and gain practical, hands-on support for your marketing. From email journeys and onboarding automation to content strategy and member segmentation, everything we teach is designed for real-world implementation—not theory.
One pass. Endless momentum.
EOFY SPecial - Save 25%
Sign up for the MMS Annual Pass before 30 June 2025 and get 25% off your full-year access.
It’s our way of helping you kick off the new financial year with fresh energy, new tools, and a community that has your back. Use code EOFY2025 at checkout to claim your offer.
Offer ends midnight 30 June 2025. Don’t miss it!
What’s Included in the Annual Pass
- Unlimited access to all MMS on-demand courses and live events
- Full library of templates, checklists, and toolkits to implement straight away
- One 1:1 coaching session with Olena Lima for tailored feedback
- Year-round support from a like-minded, collaborative community
Your 12-Month Learning Journey
Each month brings a new topic, new tools, and new opportunities to grow:
Event Marketing Accelerator
JULY 2025
Reignite interest across your event calendar with smarter promotion that builds momentum and drives attendance.
Email Marketing Essentials
AUGUST 2025
Build smarter, more strategic email journeys that get opened, read, and acted on.
Member Experience & Personalisation
SEPTEMBER 2025
Design journeys and segment strategies that help members feel seen and supported.
Content Planning for Associations
OCTOBER 2025
Create a clear, effective content plan that supports your goals and keeps members engaged year-round.
Marketing Planning Bootcamp
November 2025
Build your 2026 marketing plan alongside peers. Collaboratively, strategically, and with support every step of the way.
Membership Marketing: Growth, Retention & Win-Backs
February 2026
Learn how to grow your membership, keep members longer, and re-engage those who've drifted.
Technology & Automation for Member Engagement
March 2026
Use CRM, automation, and the right tools to scale your impact without burning out.
Data-Driven Decision Making
April 2026
Apply research, analytics, and feedback loops to guide strategy and measure what matters.
Social Media & Thought Leadership
May 2026
Position your association as a trusted voice and grow your reach across key platforms.
Member Value Proposition
June 2026
Define why members join, stay, and advocate, and shape benefits that speak to what they truly need.
Support the Sector While You Learn
As you may know, at MMS offer two free passes for smaller associations in every course. It's one of the ways we give back to the community and support those who often don’t have the budget for training, but still do the most important work.
Of course, running this school and keeping content high-quality takes time and resources. Your Annual Pass helps:
- Keep education accessible for underfunded associations
- Support the development of new, practical courses
- Attract better speakers and facilitators
- Sustain a community of generous, like-minded professionals
By joining, you're not just investing in your team, you’re investing in the whole association sector!
Who This Pass is Perfect For
Membership Marketing School works for any Association Executive looking to learn about the latest marketing and member engagement trends and tools. Whether you’re a Membership Professional who would like to learn effective marketing tactics to grow your membership, or you’re a Marketer who started your career in the association or membership setting, and would now like to learn more about the specifics of marketing for membership, the Membership Marketing School is right for you!
MEMBERSHIP PROFESSIONALS
who would like to learn effective marketing and member engagement tactics to grow their membership.
ASSOCIATION
MARKETERS
who started their career in the association or membership setting and would like to learn more about the specifics of marketing for membership.
ASSOCIATION
EXECUTIVES
who would like to learn about the latest digital marketing trends and tools.
Ready to Join?
Click below to secure your Annual Pass and get access to the full course calendar, downloads, and community.
Single Pass (incl. gst)
Your personal pass to a full year of live courses, content, templates, and feedback.
$660/year
- Unlimited course access
- 1:1 session with Olena Lima
- Member-only community
- Full resource library
TEAM PASS (INCL. GST)
Upskill your whole team with one simple annual payment.
$1,750/year for the entire team
- Everything in the Single Pass
- Multi-user access for your team
- Great for learning together and aligning strategy
Your pass awaits - register now!
Have questions? Want to know if this is right for you?
Reach out at hello@membershipmarketingschool.com, we're always happy to help!
Membership Marketing School is a CAE Registered Provider
Founded by Olena Lima, CAE, we curate our program with associations in mind. Our workshops are designed to meet the professional development requirements for earning or maintaining the CAE credential. Most of our workshops are approved for CAE credit, and we will clearly identify the number of CAE credits granted for full participation. We maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
