MMS ANNUAL PASS
Your Year of Smarter, Stronger Membership Marketing Starts Here.
One pass. Endless momentum.
What’s Included in the Annual Pass
- Unlimited access to all MMS on-demand courses and live events
- Full library of templates, checklists, and toolkits to implement straight away
- One 1:1 coaching session with Olena Lima for tailored feedback
- Year-round support from a like-minded, collaborative community
Your Complete Membership Marketing Roadmap
Unlock full access to every course, every resource, and every template. Here's your complete toolbox for smarter, stronger membership marketing.
Event Marketing Accelerator
NOW AVAILABLE
Reignite interest across your event calendar with smarter promotion that builds momentum and drives attendance.
Email Marketing Essentials
NOW AVAILABLE
Build smarter, more strategic email journeys that get opened, read, and acted on.
Member Experience & Personalisation
NOW AVAILABLE
Design journeys and segment strategies that help members feel seen and supported.
Content Planning for Associations
COURSE OPENS ON TUE, 27 JAN
Create a clear, effective content plan that supports your goals and keeps members engaged year-round.
Membership Marketing: Growth, Retention & Win-Backs
AVAILABLE SOON
Learn how to grow your membership, keep members longer, and re-engage those who've drifted.
Technology & Automation for Member Engagement
AVAILABLE SOON
Use CRM, automation, and the right tools to scale your impact without burning out.
Data-Driven Decision Making
AVAILABLE SOON
Apply research, analytics, and feedback loops to guide strategy and measure what matters.
Social Media & Thought Leadership
AVAILABLE SOON
Position your association as a trusted voice and grow your reach across key platforms.
Member Value Proposition
AVAILABLE SOON
Define why members join, stay, and advocate, and shape benefits that speak to what they truly need.
Marketing Planning Bootcamp
LIVE experience AT THE END OF YEAR
Build your 2027 marketing plan alongside peers. Collaboratively, strategically, and with support every step of the way.
Support the Sector While You Learn
As you may know, at MMS offer two free passes for smaller associations in every course. It's one of the ways we give back to the community and support those who often don’t have the budget for training, but still do the most important work.
Of course, running this school and keeping content high-quality takes time and resources. Your Annual Pass helps:
- Keep education accessible for underfunded associations
- Support the development of new, practical courses
- Attract better speakers and facilitators
- Sustain a community of generous, like-minded professionals
By joining, you're not just investing in your team, you’re investing in the whole association sector!
Who This Pass is Perfect For
Membership Marketing School works for any Association Executive looking to learn about the latest marketing and member engagement trends and tools. Whether you’re a Membership Professional who would like to learn effective marketing tactics to grow your membership, or you’re a Marketer who started your career in the association or membership setting, and would now like to learn more about the specifics of marketing for membership, the Membership Marketing School is right for you!
MEMBERSHIP PROFESSIONALS
who would like to learn effective marketing and member engagement tactics to grow their membership.
ASSOCIATION
MARKETERS
who started their career in the association or membership setting and would like to learn more about the specifics of marketing for membership.
ASSOCIATION
EXECUTIVES
who would like to learn about the latest digital marketing trends and tools.
How it Works
Click below to secure your Annual Pass and get access to the full course calendar, downloads, and community.
Single Pass
$660/year
(incl GST)
- Unlimited course access
- 1:1 session with Olena Lima
- Member-only community
- Full resource library
Team Pass
1,750/year
(incl GST)
- Everything in the Single Pass
- Multi-user access for your team
- Great for learning together and aligning strategy
Your pass awaits - register now!
Please note, this is a one-off payment, NOT a subscription. Your card will NOT be charged again automatically. When your pass expires in 12 months, you’ll have the option to purchase a new one.
Have questions? Want to know if this is right for you?
Reach out at hello@membershipmarketingschool.com, we're always happy to help!
What MMS Participants Say
I found the Market Research Fundamentals for Associations by accident, during the time that I am very knee-deep in creating and leading many different survey & research projects for our organisation and say "might as well try, it's a couple hundred bucks and the topics are really relevant for a deeply one-sided, technical guy like me". And lo and behold, I was really surprised to how much I have learned in just a few quick sessions - and even immediately applied those learnings to the survey projects I am conducting presently. Really heaps of information, useful techniques and strategies in crafting and promoting surveys to our members - hoping to apply all of them to our upcoming projects!
Jay Dungog
Data Analyst, Exercise & Sports Science Australia (ESSA)
I have found the Association Event Marketing Accelerator to be a great learning tool to add to my pre-existing industry knowledge and experience. Nice to engage with others to hear what they are doing and what they have found has worked for them in their event marketing process.
Ben Yeoh
Events & Partnerships Coordinator, Educate Plus
The session on Association Event Marketing Accelerator was well-structured and perfectly paced. It was immediately clear that both Olena and Billie know their field inside and out. What stood out most was the balance they had between practical experience and thoughtful theory. They shared a wealth of "real-world lessons" in a structured way that made the content not only easy to follow but also directly applicable.
Nina Schubert
Admin, International Institute for Bioenergetic Analysis
This session on AMS/CRM was invaluable—clear guidance on what to do, what to avoid, and the way forward to find a system that works for us. It’s exactly the kind of direction we needed to move ahead with confidence. It was greatly appreciated.
Kathryn Wyatt
Publicity and Marketing Manager, Gemmological Association of Australia (GAA)
Olena's presentations are great. She shares her extensive knowledge of association marketing freely and the information shared is easy to follow as Olena's style is very engaging.
Jill Brookfield
CEO, Association of Australian Certifiers (AAC)
Olena is amazing. She has a wealth of knowledge and shares it in an easily understandable way and is very engaging.
Paul Arztenhofer
GM Operations, Australasian College of Physical Scientists and Engineers in Medicine (ACPSEM)
Olena’s Marketing Bootcamp was an incredibly insightful experience. The program provided me with the clarity and confidence to develop a comprehensive marketing plan for the year ahead. Olena’s deep expertise, practical advice, and genuine passion for membership marketing truly set this program apart.
Zoe Perrington
Membership and Marketing Coordinator, Association of Rotational Moulders Australasia LTD
The Marketing Planning Bootcamp was a comprehensive step by step program that allowed my organisation to deep dive into our marketing planning for the year ahead. We pulled together elements from across the organisation, including our goals, strategies and research, to respond to daily prompts and build a robust marketing plan. Collaborating and sharing with association peers is just priceless- we came together regularly in the bootcamp and learnt so much from one another.
Kate Rickwood
Coordinator Member Communications Victoria Tourism Industry Council (VTIC)
Olena and the Memberboat team have been absolutely outstanding in consistently offering actionable and insightful advice. Their expertise and guidance have not only been incredibly valuable, but they also break down complex concepts into easy-to-understand steps that have made a tangible difference. They go above and beyond to tailor their advice to specific needs and challenges, making each session truly worthwhile. Without a doubt, they are the best in the business, and I've gained so much from every interaction. Every session leaves me more confident and equipped with practical tools to move forward successfully.
Sebena Fabling
Member Support Officer, The Pharmacy Guild of Australia WA Branch
The Marketing Automation Workshop with Olena was really helpful in getting an overall picture of how automation will help our membership benefits and communications, and how to improve our website interactions.
Rosalie Maxted
Corporate Services & Programs Administrator, Science Teachers Association of Victoria
Olena was a great facilitator, presented the information well and was informative and friendly in her delivery. I enjoyed the workshop and are looking forward to the next one. Also really keen to see a membership management group set up for future networking opportunities.
Fiona McDonagh
Membership Manager, Transporting New Zealand
Olena is clearly knowledgeable about membership operations. I highly recommend this style of training to other industry association professionals who are looking to improve member support services, engagement and retention.
Alanna Mahlakolisane
Project Officer, AIDN
Olena provided a lot of useful information, examples and structures for incorporating personalisation into customer and member workflows. I now have a clearer idea of what is possible, and what I/we can be working towards.
Jane Mason
Member Services Manager, Volunteering WA
I found the Personalisation and Segmentation Workshop valuable and would highly recommend it. Olena knows her subject and delivers the content in an accessible and interactive manner. The workshop provoked thought and a desire to do better.
Tina Fleming
Member Relations Manager - Educate Plus
There is a subtle difference between explaining the why, how and what of a topic. This workshop struck a good balance between the three. The reason I joined was to be able to obtain a clear operational understanding of higher-level topic areas. How to actually do segmentation, rather than talking about segmentation more broadly. I can take away the knowledge today and apply it which is rare in workshops.
Liam Bednarski
2024 Workshop Participant
The Marketing Automation & AI Workshop was rich with relevant and on-topic information. Olena was an excellent facilitator and was able to engage us in helpful idea- generating conversation. I left with creative ideas and plans flowing. Now to find the time!
Kayt Duncan
Digital Marketing Officer, Family Day Care Queensland
Membership Marketing School is a CAE Registered Provider
Founded by Olena Lima, CAE, we curate our program with associations in mind. Our workshops are designed to meet the professional development requirements for earning or maintaining the CAE credential. Most of our workshops are approved for CAE credit, and we will clearly identify the number of CAE credits granted for full participation. We maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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Membership Marketing School is powered by Memberboat, a digital marketing agency dedicated to helping professional associations, industry bodies and other membership organisations globally.
