Throughout this four-week program, you’ll get access to:
Events are a cornerstone of member engagement for associations, offering invaluable opportunities to connect, inspire, and grow your community. But as member expectations evolve, creating impactful, memorable events requires more than just planning—it demands a targeted, strategic approach to marketing.
This program takes a collaborative approach to solving your event marketing challenges. Together, we’ll explore creative ways to maximise your event calendar with training programs, networking events and other programs and initiatives, that keep members engaged and returning.
In today’s digital world, successful event marketing requires leveraging multiple channels. You’ll gain insights into email marketing, social media, and content strategies that help you reach members where they are and maximise your event’s visibility.
On-demand courses promise flexibility and convenience, but live events bring a unique opportunity for connection and interaction. We’ll help you identify when on-demand works best, how to pair it with live sessions for greater impact, and ways to keep participants accountable and engaged.
Work as a group to tackle the practical challenges you face: planning strategic calendars, promoting smaller events effectively, and keeping audiences engaged year-round. Gain actionable insights and leave with a renewed strategy for your association's events.
45-minute webinar
Get started with the fundamentals of event marketing tailored specifically for associations. Learn the basics of building an event campaign that resonates with your members and aligns with your organisation’s goals.
Gain access to a collection of professionally crafted templates, from promotional calendars, project managent templates to social media posts, helping you streamline your promotional efforts and drive engagement.
2-hour workshop
This comprehensive workshop dives into the core of event marketing, focusing on practical strategies to transform your event calendar into a powerful engagement tool. Together, we’ll explore how to create and maintain a dynamic calendar of events, balance live and on-demand formats, and maximise the impact of your marketing efforts. Through guided discussions and collaborative group exercises, you’ll gain actionable insights and hands-on experience to elevate your event marketing strategy and ensure success.
An open forum where you can share insights, ask questions, and gain feedback from both instructors and fellow participants. This session allows you to solidify your understanding and learn from others in a collaborative environment.
This intensive four-week program focuses on practical, actionable tools to help you get the most out of your member outreach:
45 minutes – Free for everyone
Start with the foundations of effective community management tailored specifically for associations. This session will introduce you to the core concepts and outline what successful community management looks like in today’s landscape.
1.5 hours interactive workshop and access to tools & templates
Dive deep into hands-on strategies for managing a community, complete with ready-to-use templates that make the process efficient and impactful. This practical workshop will equip you with everything you need to get started.
1-hour webinar with industry speakers
Hear directly from associations that are leading the way in community engagement. Learn from their successes, challenges, and innovations as they share firsthand insights in this panel discussion.
An open forum where participants can exchange insights, ask questions, and gain guidance from both instructors and peers. This collaborative session lets you address any lingering questions and learn from others’ experiences.
This program is ideal for:
$165
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.
Olena Lima
Founder & Principal Consultant, MemberBoat
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Billie Cox
GM, Business Development/Operations at AUSactive
Billie Cox is a highly accomplished event expert and trainer with over two decades of experience in the events industry. Having executed more than 2,000 events across corporate, association, and education sectors, Billie’s expertise encompasses conferences, gala dinners, live performances, exhibitions, and virtual events.
As the General Manager of AUSactive, Billie transformed the organisation’s event landscape by curating national programs that aligned with industry needs and member value. She successfully grew the AUSactive webinar series to attract between 200 and 700 attendees per session and elevated the AUSactive Awards, increasing attendance from 180 to over 450 attendees in just two years.
In addition to her industry achievements, Billie has lectured extensively in event management at the College of Event Management, TAFE NSW, ICMS, and Meetings and Events Australia. She has also delivered lectures on event sponsorship and marketing at the University of Technology Sydney (UTS), sharing her deep expertise and passion for educating the next generation of event professionals.
Each week, you'll receive a detailed list of tasks to guide you through the clean-up process. These tasks are designed to be manageable and impactful, helping you make significant progress without feeling overwhelmed.
Your own platforms
During the first week we'll review the platforms and content you own and can control. We'll be checking all your assets, including your website, automated emails, and other software elements that are easy to miss.
Check your social media presence
During the second week of the Challenge, we'll review your social media platforms and unveil how you can easily optimise your digital presence and improve your social media marketing.
Make sure you're easy to find
Our presence is not limited by the media we own – we often send information to our partners to expand our presence. During this week, we'll check your partner links, learn about how third-party tools (e.g. Google My Business) can broaden your presence, and share tips on improving your search results.
The voice of your audience
Your digital presence is also defined by things totally out of your control – like reviews or comments on social media. This week we'll learn about the tools and techniques for improving how you listen and respond to what people say about your association.
✔ Run a website health check
✔ Optimise your social marketing