At Membership Marketing School, we don’t believe in passive learning.
Our courses and live events are designed for association professionals who want to start building membership marketing that actually works.
Each course runs over a few weeks and blends practical theory with hands-on tasks, peer discussions, and personalised feedback, so you're never learning in isolation.
Because learning is better together, and marketing is more powerful when it’s done with purpose. Ready to make your marketing work harder (and smarter)? Jump into Membership Marketing School courses and let’s make it happen!
Featured Courses
Your 12-Month Learning Journey
Each month brings a new topic, new tools, and new opportunities to grow:
Event Marketing Accelerator
JULY 2025
Reignite interest across your event calendar with smarter promotion that builds momentum and drives attendance.
Email Marketing Essentials
AUGUST 2025
Build smarter, more strategic email journeys that get opened, read, and acted on.
Member Experience & Personalisation
SEPTEMBER 2025
Design journeys and segment strategies that help members feel seen and supported.
Content Planning for Associations
OCTOBER 2025
Create a clear, effective content plan that supports your goals and keeps members engaged year-round.
Marketing Planning Bootcamp
November 2025
Build your 2026 marketing plan alongside peers. Collaboratively, strategically, and with support every step of the way.
Membership Marketing: Growth, Retention & Win-Backs
February 2026
Learn how to grow your membership, keep members longer, and re-engage those who've drifted.
Technology & Automation for Member Engagement
March 2026
Use CRM, automation, and the right tools to scale your impact without burning out.
Data-Driven Decision Making
April 2026
Apply research, analytics, and feedback loops to guide strategy and measure what matters.
Social Media & Thought Leadership
May 2026
Position your association as a trusted voice and grow your reach across key platforms.
Member Value Proposition
June 2026
Define why members join, stay, and advocate, and shape benefits that speak to what they truly need.
Introducing the MMS Annual Pass
With the Membership Marketing School Annual Pass, you get instant access to every live course, challenge, bootcamp, template, and premium resource we offer for the next 12 months. Whether you're focused on membership growth, retention, marketing content or technology, we've got your back!
💡 No need to pay each time. Just register and jump in when the next program launches.
Join a vibrant community of association professionals and gain practical, hands-on support for your marketing. From email journeys and onboarding automation to content strategy and member segmentation, everything we teach is designed for real-world implementation—not theory.
What’s Included in the Annual Pass
- Unlimited access to all MMS on-demand courses and live events
- Full library of templates, checklists, and toolkits to implement straight away
- One 1:1 coaching session with Olena Lima for tailored feedback
- Year-round support from a like-minded, collaborative community
On-Demand Trainings
Digital Clean Up Challenge
This challenge will help you declutter, systemise, fine-tune your digital assets, and ensure your members can easily navigate your space!
Member Journey Mapping
From data collection and identify your main customer journey touchpoints, learn how to create your member personas and map out your member digital journey.
Call A Member Month
Gain the tools, insights, and confidence to connect with current members, re-engage lapsed members, and reach out to potential members.
How to Create a Landing Page
Lean how to create an effective landing page as part of the lead generation process – from creating a lead magnet to choosing the right software.
