LEARN • COLLABORATE • IMPLEMENT

At Membership Marketing School, we don’t believe in passive learning.

Our courses and live events are designed for association professionals who want to start building membership marketing that actually works.  Each course runs over a few weeks and blends practical theory with hands-on tasks, peer discussions, and personalised feedback, so you're never learning in isolation. 

Because learning is better together, and marketing is more powerful when it’s done with purpose. Ready to make your marketing work harder (and smarter)? Jump into Membership Marketing School courses and let’s make it happen! 

Live Events & Workshops On-Demand Training Templates & Resources

If you're here, you probably want a membership community that's thriving, engaged, and feels like the place everyone wants to be part of, and guess what? You can totally make that happen! Let's show you what's possible.

Your Complete Membership Marketing Roadmap

Unlock full access to every course, every resource, and every template. Here's your complete toolbox for smarter, stronger membership marketing.

Event Marketing Accelerator


NOW AVAILABLE

Reignite interest across your event calendar with smarter promotion that builds momentum and drives attendance.

Email Marketing Essentials


NOW AVAILABLE

Build smarter, more strategic email journeys that get opened, read, and acted on.

Member Experience & Personalisation


NOW AVAILABLE

Design journeys and segment strategies that help members feel seen and supported.

Content Planning for Associations


COURSE OPENS ON TUE, 27 JAN

Create a clear, effective content plan that supports your goals and keeps members engaged year-round.

Membership Marketing: Growth, Retention & Win-Backs


AVAILABLE SOON

Learn how to grow your membership, keep members longer, and re-engage those who've drifted.

Technology & Automation for Member Engagement


AVAILABLE SOON

Use CRM, automation, and the right tools to scale your impact without burning out.

Data-Driven Decision Making


AVAILABLE SOON

Apply research, analytics, and feedback loops to guide strategy and measure what matters.

Social Media & Thought Leadership


AVAILABLE SOON

Position your association as a trusted voice and grow your reach across key platforms.

Member Value Proposition


AVAILABLE SOON

Define why members join, stay, and advocate, and shape benefits that speak to what they truly need.

Marketing Planning Bootcamp


LIVE experience AT THE END OF YEAR

Build your 2027 marketing plan alongside peers. Collaboratively, strategically, and with support every step of the way.

Introducing the MMS Annual Pass

With the Membership Marketing School Annual Pass, you get instant access to every live course, challenge, bootcamp, template, and premium resource we offer for the next 12 months. Whether you're focused on membership growth, retention, marketing content or technology, we've got your back!

No need to pay each time. Just register and jump in when the next program launches.  

Join a vibrant community of association professionals and gain practical, hands-on support for your marketing. From email journeys and onboarding automation to content strategy and member segmentation, everything we teach is designed for real-world implementation—not theory. 

What’s Included in the Annual Pass

  • Unlimited access to all MMS on-demand courses and live events 
  • Full library of templates, checklists, and toolkits to implement straight away 
  • One 1:1 coaching session with Olena Lima for tailored feedback 
  • Year-round support from a like-minded, collaborative community 

What MMS Participants Say