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Week 2: Strategy
5 Lessons-
PreviewFocus of the Week: Setting up Objectives, Aligning with Organisational Strategy, Defining MVP, Target Audiences
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PreviewStrategic Alignment with Lindsay McGrath: Recording Now Available
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StartRecording: Strategy Session with Lindsay McGrath
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StartOn Demand: Sharpening Your Member Value Proposition
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StartOn Demand: Identifying Your Target Market, Segments and Member Personas
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Quick Survey: We'd Love to Hear Your Thoughts
1 Lesson-
StartBuilding Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp Feedback
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Building Your Association’s
2026 Marketing & Member Engagement Plan Bootcamp
Why tackle your association's marketing plan alone when you could build it with a community of brilliant association minds?
Join Membership Marketing School Bootcamp, a practical, roll-up-your-sleeves experience where you'll build your 2026 marketing and member engagement plan alongside your peers, with guidance from experts who live and breathe membership marketing.
What makes this bootcamp different?
What makes this bootcamp different?
As the year draws to a close, it’s time to put pen to paper and gear up for 2026’s marketing journey. Association marketers tackle a number of objectives, projects and tasks – from brand awareness and member recruitment to promoting professional development programs and ongoing member engagement. It can seem like a lot, especially with tight budgets and small teams. So, how do you cover it all without getting overwhelmed?
The bootcamp is now available on-demand!
The bootcamp is now available on-demand!
All recordings, templates, and resources are ready for you on-demand, so you can dive in at your own pace and still walk away with a fully built 2026 marketing and member engagement plan.
You’ll learn how to attract, recruit, engage, and retain members using proven marketing strategies made for associations. Unlike traditional workshops, this bootcamp takes a deep dive into membership marketing strategies with continuous support, practical tools and templates, and real-time feedback. This is place, where you roll up your sleeves and walk away with a clear, easy-to-follow plan that sets your association up for success in 2026 and beyond!
Association-Specific Foundation
Start with a rock-solid framework designed specifically for associations and member-focused organisations.
Association Community Power
Work alongside fellow association professionals who truly "get it". Because bouncing member engagement ideas off your own head only goes so far.
Practical Tools & Accountability
Get ready-to-use templates, proven frameworks, and a clear daily action calendar. Plus, live accountability check-ins to keep you on track throughout the journey.
Member-Focused Results
Walk away with a complete, actionable 2026 marketing and member engagement plan that your board, staff, and future members will thank you for.
Here's What to Expect:
Week 1: Foundation
Kick-off, goal setting, and building your marketing soundtrack (yes, really!)
SESSION RECORDING NOW AVAILABLE
Week 2: Strategy
Setting up objectives, building member personas, and defining value propositions.
STRATEGY SESSION RECORDING NOW AVAILABLE
STRATEGY SESSION RECORDING NOW AVAILABLE
Week 3: Action
Build your marketing plan using our membership marketing framework: Understand, Nurture, Grow, Optimise, and Thrive.
COURSE MATERIALS
oN-DEMAND TRAINING
Week 4: Content and Social Media Plan
Create your content strategy and social media calendar with expert guidance.
SOCIAL MEDIA SESSION RECORDING NOW AVAILABLE
Week 5: Refinement
Q&A sessions, plan review, and celebration (you've earned it!)
media relationships session recording now available
What's Included
Build your 2026 marketing plan with guidance, feedback, and expert support every step of the way. Work alongside fellow association marketers as you plan, share ideas, and build your 2026 marketing roadmap together.
Take a look at last year’s Bootcamp roadmap
The five-week game plan that helped dozens of association pros turn big marketing goals into real, ready-to-launch plans!
The 5-Week Marketing Plan Calendar
Your step-by-step roadmap to building your 2026 marketing and member engagement plan with guided milestones to keep you on track.
On-Demand Training + Done-for-You Templates
On-Demand Training + Done-for-You Templates
Access Olena’s practical training sessions and ready-to-use templates that help you bring your plan to life faster (and smarter).
Expert Sessions for Extra Inspiration
Expert Sessions for Extra Inspiration
Learn fresh insights from industry experts joining the Bootcamp to share strategies that will spark new ideas and challenge your thinking.
Your Experts:
Five experts, five perspectives, one goal - making your association's 2026 marketing and member engagement absolutely unstoppable.
Association Membership Marketing Strategy
Your bootcamp host and association membership marketing guru who's helped dozens of associations transform their member engagement and retention strategies.
Your bootcamp host and association membership marketing guru who's helped dozens of associations transform their member engagement and retention strategies.
Strategy
The big-picture strategist who’ll show you how to align marketing and member engagement with your association’s overall goals – so every campaign, initiative, and conversation moves you closer to growth, retention, and impact.
Social Media Marketing
The social media whisperer who'll share the secrets of 2026 social media trends and algorithm changes.
Media Relationship
Master of building media relationships that matter - getting your association, industry and members the visibility and attention they deserve.
Master of building media relationships that matter - getting your association, industry and members the visibility and attention they deserve.
Data-Driven Decision Making
Your member data nerd who'll help you make strategic decisions based on actual member behaviour and engagement metrics, not just "this feels right" board meeting moments.
Your member data nerd who'll help you make strategic decisions based on actual member behaviour and engagement metrics, not just "this feels right" board meeting moments.
What 2024 Bootcamp Participants Say
What 2024 Bootcamp Participants Say
Olena’s Marketing Bootcamp was an incredibly insightful experience. The program provided me with the clarity and confidence to develop a comprehensive marketing plan for the year ahead. Olena’s deep expertise, practical advice, and genuine passion for membership marketing truly set this program apart.
Olena’s Marketing Bootcamp was an incredibly insightful experience. The program provided me with the clarity and confidence to develop a comprehensive marketing plan for the year ahead. Olena’s deep expertise, practical advice, and genuine passion for membership marketing truly set this program apart.
Zoe Perrington
Membership and Marketing Coordinator, Association of Rotational Moulders Australasia LTD
The Marketing Planning Bootcamp was a comprehensive step by step program that allowed my organisation to deep dive into our marketing planning for the year ahead. We pulled together elements from across the organisation, including our goals, strategies and research, to respond to daily prompts and build a robust marketing plan. Collaborating and sharing with association peers is just priceless- we came together regularly in the bootcamp and learnt so much from one another.
The Marketing Planning Bootcamp was a comprehensive step by step program that allowed my organisation to deep dive into our marketing planning for the year ahead. We pulled together elements from across the organisation, including our goals, strategies and research, to respond to daily prompts and build a robust marketing plan. Collaborating and sharing with association peers is just priceless- we came together regularly in the bootcamp and learnt so much from one another.
Kate Rickwood
Coordinator Member Communications Victoria Tourism Industry Council (VTIC)
I highly recommend the Marketing Bootcamp to align marketing and membership teams to a shared plan, measure the efforts to achieve the association's strategy and goals.
I highly recommend the Marketing Bootcamp to align marketing and membership teams to a shared plan, measure the efforts to achieve the association's strategy and goals.
Ann-Maree Mason
Business Operations Australian Hairdressing Council (AHC)
Thanks for the valuable content Olena. Your workshops always provide a nice balance of theory and practical tips.
Thanks for the valuable content Olena. Your workshops always provide a nice balance of theory and practical tips.
Michelle Weston
CEO, Caravan Parks Association of Queensland
Course Curriculum
Cost
Whether you're all in or just need one specific topic, we’ve got flexible options to suit your learning style (and your budget).
General Ticket
$235
(incl GST)
- Full bootcamp access
- On-demand training
- Recordings of live expert sessions
- All templates & frameworks
- Community collaboration
VIP Ticket
$385
(incl GST)
- Everything in General Ticket
- Exclusive 1-hour session with Olena focused solely on your association
- Detailed feedback on your marketing strategy and areas for improvement
- Tailored advice that you can implement immediately to maximise your results
MMS Annual Pass
$660
(incl GST)
Get unlimited access to all current and future on-demand courses from Membership Marketing School for 12 months. Ideal for professionals committed to ongoing learning.
Register here to save your spot!
Exclusive VIP Offer: 1-on-1 Personalised Strategy Session
Want a deeper level of support? Our VIP ticket gives you direct access to a 1-hour, 1-on-1 strategy session with Olena Lima. You’ll get a personalised review of your entire marketing plan, with targeted feedback designed to help you elevate your approach to the next level.
- Exclusive 1-hour session focused solely on your association
- Detailed feedback on your marketing strategy and areas for improvement
- Tailored advice that you can implement immediately to maximise your results
This VIP upgrade is available for only $385, offering exceptional value for personalised support from a recognised expert in association marketing.
Olena Lima CAE
Membership Marketing School Host
Why Choose This Bootcamp?
Practical and Action-Oriented:
You’ll walk away with a solid draft of your 2026 Marketing Plan, not just ideas.
Expert Guidance:
Led by Olena Lima CAE, a seasoned expert with a proven track record in association marketing.
Supportive Community:
You won’t be on your own—you’ll have access to a community of professionals who are in the same boat.
Flexibility:
Join the sessions that fit your schedule and make progress at your own pace.
Proven Results:
This bootcamp is designed to deliver results and give you the tools you need to succeed.
Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation
About Your Host
Olena Lima, CAE, is the driving force behind the marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to helping membership organisations embrace emerging marketing trends.
With over 15 years of experience in the association sector, she has guided numerous associations through digital transformation and member engagement initiatives.
Host of the Association Hub Podcast and a regular speaker at industry events, including ASAE, AuSAE, ESAE, PCAAE, UIA and many others, Olena is always up for sharing insights and sparking ideas to equip association peers with the tools and strategies to stay ahead in a fast-changing digital world.
Let's be real for a minute
You could spend weeks researching, planning, and second-guessing yourself. Or you could join a community of association professionals who are all facing the same member engagement challenges, working toward the same goals, and ready to share strategies, feedback, and maybe a few laughs about those board meeting moments we all know too well.
Association marketing doesn't have to be a solo sport. In fact, it's way more effective when it's not.
