Digital Clean Up Challenge 2024
Clear the digital clutter for a member-friendly online presence. Perfect for associations ready to optimise their digital space!
Welcome to The Digital Clean Up Challenge 2024!
With the abundance of content from various projects and events, association websites can quickly become cluttered with outdated information. When was the last time you updated your social media profiles or checked if your Google Maps listing is current? Are members complaining about difficulty finding information on your site?
This spring in Australia, it's time for a refresh! Join the Digital Clean-Up Challenge—let’s declutter your digital space and create a streamlined, member-friendly online presence!
Why is a digital clean up essential for your association’s success?
Associations often accumulate "digital dust" over time, from outdated website pages to inactive social media groups and subpages. A disorganised digital space doesn’t just look unprofessional — it impacts your member experience, slows down your team, and messes with your search engine results.
A digital clean up is an opportunity to enhance your association’s digital strategy and ensure that your online platforms are performing at their best. Plus, you’ll be part of a community of fellow association professionals who are also committed to making positive changes.
Do you have outdated websites & social media pages?
Do you manage multiple abandoned social media profiles and groups?
Have you checked your outdated forms and marketing automation emails?
Have you responded to unresponded negative comments about your brand?
How does it work?
4 weeks • 3 actionable tasks each week • 12 printable workbooks with actionable task lists
Following the success of last year’s challenges, we’re excited to launch the 2024 Digital Clean Up Challenge specifically for association professionals and executives like you.
This 4-week guided project will equip you with simple, step-by-step action plans that make digital makeover easy, manageable, and even a little fun. Each week, we'll focus on a different aspect of your digital presence, guiding you through tasks that will leave your platforms organised and optimised.
Here's a step-by-step digital clean up guide. Sign up today — totally free!
Please provide your details below, and once you've submitted the form, be sure to enroll in the course on the following page.
What's included?
Each week, you'll receive a detailed list of tasks to guide you through the clean-up process. These tasks are designed to be manageable and impactful, helping you make significant progress without feeling overwhelmed.
WEEK 1: TAKE CONTROL
Your own platforms
During the first week we'll review the platforms and content you own and can control. We'll be checking all your assets, including your website, automated emails, and other software elements that are easy to miss.
week 2: social check-in
Check your social media presence
During the second week of the Challenge, we'll review your social media platforms and unveil how you can easily optimise your digital presence and improve your social media marketing.
WEEK 3: Don't hide, seek attention!
Make sure you're easy to find
Our presence is not limited by the media we own – we often send information to our partners to expand our presence. During this week, we'll check your partner links, learn about how third-party tools (e.g. Google My Business) can broaden your presence, and share tips on improving your search results.
WEEK 4: What's out of your control
The voice of your audience
Your digital presence is also defined by things totally out of your control – like reviews or comments on social media. This week we'll learn about the tools and techniques for improving how you listen and respond to what people say about your association.
But wait! There's more!
✔ Run a website health check
✔ Optimise your social marketing
By the end of the Digital Clean-Up, you will:
Receive actionable tools
During the challenge we'll send you an email per week with fillable and printable workbooks, so you can track your progress.
Stay true to your branding
Remove outdated posts and ensure consistent branding to reflect a professional image across all platforms.
Ensure your content is fresh and relevant
Make it easy for your members to find accurate and current information to build a trustworthy online presence.
Broaden your overall online presence
Make sure your website has the best digital presence with business search set-up, directories and partner websites.
Enhance website visibility
Learn practical steps to boost your search engine rankings, making it easier for potential members to discover your association through improved SEO and better-organised content.
Learn the strategies to respond to your audience
Check existing discussions about your brand and learn the best practices for how to respond.
Ready to make a change?
Sign up today and take the first step toward a more organised, productive, and successful digital presence!
Please provide your details below, and once you've submitted the form, be sure to enroll in the course on the following page.
