Is lead generation as important for associations and professional societies as for any other business? Absolutely! While sales funnels are not often discussed in the context of professional association memberships, if your goal is membership or event revenue growth, then your members will most likely go through the sales funnel. One of the most important elements of inbound marketing (the practice of building your marketing strategy around valuable content) is landing pages!
But what exactly is a landing page? What makes it different from other pages? Why are landing pages so important and how do you build them?
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Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation