Membership Marketing School
Transforming your approach to membership marketing
Learn | Implement | Collaborate
Learn | Collaborate | Implement
At Membership Marketing School, we make digital marketing accessible, affordable, and easy, empowering associations of any size to thrive and stay ahead with strategies that work.
What is MMS?
Learn | Implement | Collaborate
Who Membership Marketing School Is For
Is It Right For You?
Membership Marketing School works for any Association Executive looking to learn about the latest marketing and member engagement trends and tools. Whether you’re a Membership Professional who would like to learn effective marketing tactics to grow your membership, or you’re a Marketer who started your career in the association or membership setting, and would now like to learn more about the specifics of marketing for membership, the Membership Marketing School is right for you!
MEMBERSHIP PROFESSIONALS
who would like to learn effective marketing and member engagement tactics to grow their membership.
ASSOCIATION
MARKETERS
who started their career in the association or membership setting and would like to learn more about the specifics of marketing for membership.
ASSOCIATION
EXECUTIVES
who would like to learn about the latest digital marketing trends and tools.
Subscribe to our newsletter to get the latest membership marketing updates!
Our Offerings
Want to grow your membership and create a more connected, engaged community? We’re here to help! From attracting new members to boosting engagement, our tools and strategies are tailored for association professionals like you.
Explore our live events, on-demand training, and tempates, all designed to make membership marketing more effective and your work more rewarding. Gain practical skills, save time, and see real results. Let’s make achieving your goals easier (and more fun)!
On-Demand Trainings
Digital Clean Up Challenge
This challenge will help you declutter, systemise, fine-tune your digital assets, and ensure your members can easily navigate your space!
Member Journey Mapping
From data collection and identify your main customer journey touchpoints, learn how to create your member personas and map out your member digital journey.
Call A Member Month
Gain the tools, insights, and confidence to connect with current members, re-engage lapsed members, and reach out to potential members.
How to Create a Landing Page
Lean how to create an effective landing page as part of the lead generation process – from creating a lead magnet to choosing the right software.
Your Year of Smarter, Stronger Membership Marketing Starts Here.
Sign up for the MMS Annual Pass before 30 June 2025 and get 25% off your full-year access.
With the Membership Marketing School Annual Pass, you get instant access to every live course, challenge, bootcamp, template, and premium resource we offer for the next 12 months. Whether you're focused on membership growth, retention, marketing content or technology, we've got your back!
No need to pay each time. Just register and jump in when the next program launches.
What MMS Participants Say
The Membership Marketing School was first launched in September 2021 and since then, practitioners from dozens of associations have participated in the program. Additionally, Olena is a frequent speaker and contributor on membership engagement and digital transformation topics for groups like the Australian Marketing Institute, Australian Community Managers, Australasian Society of Association Executives, European Society of Association Executives, Philippine Council of Associations and Association Executives, the Union of International Associations, Answers for Associations and more. She also runs regular in-house workshops. Below is a selection of testimonials from workshop participants:
Membership Marketing School is a CAE Registered Provider
Founded by Olena Lima, CAE, we curate our program with associations in mind. Our workshops are designed to meet the professional development requirements for earning or maintaining the CAE credential. Most of our workshops are approved for CAE credit, and we will clearly identify the number of CAE credits granted for full participation. We maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
Social Media Templates for Associations
The MMS Template Library helps your association’s marketing become easier and more engaging with this fully customisable Canva template set. Whether you’re promoting events, engaging members, or sharing industry updates, these professionally designed templates will save you time and help you maintain a polished, on-brand presence across all platforms.
Hi,
My name is Olena Lima
I first started working with associations over a decade ago and I quickly fell in love with this sector. I admired the people I worked with and the passion they held for their professions. I was amazed by the dedication to raise industry standards and the willingness to share ideas and success stories. I’m extremely passionate about the success of memberships and communities. I appreciate what makes associations special and why they need to run their own race.
As years passed, I have always searched for a place where I could find people who share the same passion for membership marketing and who are simply on the same page with me in terms of understanding what it means to build a strong community.
Today I’d like to take the opportunity to invite YOU to join my Membership Marketing School, where you will be able to learn the latest marketing trends and tools and how they’re relevant to the association and membership setting, and hear from our industry peers! Let’s build stronger membership communities together!
