The Power of Insights:
Market Research Fundamentals for Associations
Unleash the Power of Insights:
Market Research Fundamentals for Associations
Develop your association strategies with a data-driven approach. Learn the fundamentals of market research to better understand your current members, attract new ones, and stay ahead in your industry. During this course you'll learn practical, proven research techniques and discover how to use these insights to create a meaningful impact to your members.
Specifically designed for associations, this course will equip you with the knowledge and tools to uncover insights that drive informed decisions, create value, and establish your association as a forward-thinking industry leader.
Using Research to Make Data-Driven Decisions
Why Join? Here Are a Few Reasons:
This program offers you the chance to explore proven market research strategies and hear real-world examples from leading association professionals. Whether you’re designing your first member survey or looking to create an industry benchmark report, you’ll gain the skills, confidence, and tools to:
Choose the Right Research Approach
Go beyond basic member surveys and feedback collection! Discover the most effective research methods to meet your goals, whether you're capturing member insights or generating industry-wide benchmarks. Learn how to tailor your approach to deliver results that matter.
Transform Data Into Stories That Inspire Action
Take raw data and turn it into clear, compelling visuals. Learn how to create easy-to-read dashboards and benchmarks that communicate insights effectively, align with your association’s priorities, and drive meaningful change.
Maximise Member Participation
Learn proven strategies to engage members and maximise participation. From crafting irresistible invitations to working with research panels, this course gives you the tools to make every survey a success while keeping members engaged.
Streamline Your Research with Powerful Tools
Discover best practices for designing and managing surveys, along with tools and platforms that simplify the process. Access ready-made resources, including a question bank, planner templates, and a reporting guide, to create impactful surveys and convert data into insights with ease.
What's Included?
Throughout this four-week program, you’ll get access to:
- Expert-Led Webinar and Workshops: Join live sessions led by research and association experts who will guide you through every step of the process. Learn how to uncover actionable insights specifically for associations.
- Templates and Resources: Gain access to expertly designed templates, including a survey question bank, planner sheets, briefing templates, and a reporting guide. Paired with survey platform guidance, these tools make creating, distributing, and analyzing surveys simple and efficient.
- Real Case Studies: Learn from associations that have successfully leveraged insights gathered through surveys or in-depth interviews to drive member engagement and create impactful benchmarks. Hear their stories and apply their lessons to your organisation.
- Interactive Q&A Session: Bring your challenges and questions to a live Q&A with instructors and peers. Gain personalised advice and collaborate with other professionals facing similar hurdles.
Course Outline
Week 1: Live FREE Webinar – The Foundations of
Market Research
Market Research
Kick off your journey with a 45-minute live session exploring the fundamentals of market research for associations. Discover the best research approaches, learn to design strategic questions, and identify the right ones to ask. Avoid common pitfalls and uncover valuable insights for your members and industry.
- Tue, May 6, 11am AEST
Week 3: Workshop Two – Maximising Engagement and Turning Insights Into Action
Take your research to the next level with this 1-hour workshop focused on driving participation and delivering results. Learn proven strategies to promote your research effectively, boost response rates, and transform the data you collect into visually compelling reports, industry benchmarks, and dashboards that inform strategic decisions and showcase your association's impact.
- Wed, May 21, 11am AEST
Week 2: Workshop One – Crafting Impactful Surveys with the Right Tools
This hands-on 1-hour workshop dives into the essentials of survey design. Discover how to craft questions that deliver actionable insights, leverage tools and platforms to streamline the process, and use ready-made templates like a question bank and survey planner to build surveys that drive results with ease and precision.
- Thu, May 15, 11am AEST
Week 4: Live Q&A – Get Personalised Advice
and Insights
Wrap up the program with an open 1-hour Q&A session designed to address your unique challenges. Bring your questions, gain tailored advice from industry experts, and collaborate with peers to refine your market research efforts. Walk away with actionable recommendations you can implement immediately to elevate your association’s market research outcomes.
- Tue, May 27, 11am AEST
Program Outline
This intensive four-week program focuses on practical, actionable tools to help you get the most out of your member outreach:
Week 1: Live Webinar – The Foundations of Market Research
Kick off your journey with a 45-minute live session exploring the fundamentals of market research for associations. Learn how to design surveys that align with your strategic goals, identify the right questions to ask, avoid common mistakes, and uncover the insights that matter most to your members and your industry.
- Tue, May 6, 11am AEST
Week 2: Workshop One – Crafting Impactful Surveys with the Right Tools
This hands-on 1-hour workshop dives into the essentials of survey design. Discover how to craft questions that deliver actionable insights, leverage tools and platforms to streamline the process, and use ready-made templates like a question bank and survey planner to build surveys that drive results with ease and precision.
- Thu, May 15, 11am AEST
Week 3: Workshop Two – Maximising Engagement and Turning Insights Into Action
Take your surveys to the next level with this 1-hour workshop focused on driving participation and delivering results. Learn proven strategies to promote your surveys effectively, boost response rates, and transform the data you collect into visually compelling reports, industry benchmarks, and dashboards that inform strategic decisions and showcase your association's impact.
- Wed, May 21, 11am AEST
Week 4: Live Q&A – Get Personalised Advice and Insights
Wrap up the program with an open 1-hour Q&A session designed to address your unique challenges. Bring your questions, gain tailored advice from industry experts, and collaborate with peers to refine your market research efforts. Walk away with actionable recommendations you can implement immediately to elevate your association’s market research outcomes.
- Tue, May 27, 11am AEST
Who Should Join?
This program is ideal for:
- Membership Managers: Professionals looking to gain deeper insights into member needs and preferences.
- Association Executives: Leaders aiming to create data-driven strategies and enhance their organisation’s value.
- Marketing Teams: Teams wanting to elevate their outreach with data-informed decision-making.
Cost
COMPLIMENTARY
FREE
Free pass to the Live Introductory Webinar
Note: The recording of this session will only be available to those who pay for the workshop. Attend live for free and make the most of this opportunity!
general admission (INCL. GST)
$165
- Introductory Webinar
- Workshops & Templates
- Live Q&A Session
VIP Ticket (INCL. GST)
$385
- Everything in General Admission, plus
- Exclusive 1-hour session with Olena focused solely on your association
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.
Unlock the power of data-driven decisions—save your spot now!
Meet Your Instructors
Olena Lima
Founder & Principal Consultant, MemberBoat
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Cristiano Lima
GM & Market Research Consultant, MemberBoat
Cristiano has 20+ years of market research experience and has a specialised skillset across both quantitative and qualitative research disciplines.
Cristiano has strong experience in social research working with both state and federal government agencies, associations, the education sector and NFPs. Most recently Cristiano established the Youth in STEM tracker with the Department of Industry, Science, Energy and Resources and has been the head researcher of the project for the past 4 years. Cristiano has also worked closely with the Department of Education, Skills and Employment and a range of industry growth centres including METS and Mining Industry Growth Centre and METS and Mining Industry Growth Centre. Cristiano is passionate about uncovering the ‘why behind people's attitudes and behaviours and being able to drive real societal change. Cristiano is well a rounded researcher with extensive experience working with Government, Universities, Charities and Industry bodies.
What's included?
Each week, you'll receive a detailed list of tasks to guide you through the clean-up process. These tasks are designed to be manageable and impactful, helping you make significant progress without feeling overwhelmed.
WEEK 1: TAKE CONTROL
Your own platforms
During the first week we'll review the platforms and content you own and can control. We'll be checking all your assets, including your website, automated emails, and other software elements that are easy to miss.
week 2: social check-in
Check your social media presence
During the second week of the Challenge, we'll review your social media platforms and unveil how you can easily optimise your digital presence and improve your social media marketing.
WEEK 3: Don't hide, seek attention!
Make sure you're easy to find
Our presence is not limited by the media we own – we often send information to our partners to expand our presence. During this week, we'll check your partner links, learn about how third-party tools (e.g. Google My Business) can broaden your presence, and share tips on improving your search results.
WEEK 4: What's out of your control
The voice of your audience
Your digital presence is also defined by things totally out of your control – like reviews or comments on social media. This week we'll learn about the tools and techniques for improving how you listen and respond to what people say about your association.
But wait! There's more!
✔ Run a website health check
✔ Optimise your social marketing
