Membership Marketing School presents Market Research Fundamentals for Associations, a course designed for professionals who want to harness the power of research to benefit their associations.
Led by research expert Cristiano Lima and MemberBoat Founder Olena Lima CAE, this course will provide a clear understanding of how to use research to make smarter decisions, improve member engagement, and drive your association’s success. Designed to be actionable, it will equip you with practical tools to conduct impactful research, helping your association become truly member-centric and tailor its value proposition to member needs.
The Foundations of Market Research
Tuesday, 6 May, 11:00 am AEST
Discover the best research approaches, learn to design strategic questions, and identify the right ones to ask. Avoid common pitfalls and uncover valuable insights for your members and industry.
Speakers:
- Cristiano Lima, GM & Market Research Consultant, MemberBoat
- Olena Lima, Founder & Principal Consultant, MemberBoat
What's Included?
Throughout this four-week program, you’ll get access to:
- Expert-Led Webinar and Workshops: Join live sessions led by research and association experts who will guide you through every step of the process. Learn how to uncover actionable insights specifically for associations.
- Templates and Resources: Gain access to expertly designed templates, including a survey question bank, planner sheets, briefing templates, and a reporting guide. Paired with survey platform guidance, these tools make creating, distributing, and analyzing surveys simple and efficient.
- Real Case Studies: Learn from associations that have successfully leveraged insights gathered through surveys or in-depth interviews to drive member engagement and create impactful benchmarks. Hear their stories and apply their lessons to your organisation.
- Interactive Q&A Session: Bring your challenges and questions to a live Q&A with instructors and peers. Gain personalised advice and collaborate with other professionals facing similar hurdles.
Cost
COMPLIMENTARY
FREE
Free pass to the Live Introductory Webinar
Note: The recording of this session will only be available to those who pay for the workshop. Attend live for free and make the most of this opportunity!
general admission (INCL. GST)
$165
- Introductory Webinar
- Workshops & Templates
- Live Q&A Session
VIP Ticket (INCL. GST)
$385
- Everything in General Admission, plus
- Exclusive 1-hour session with Olena focused solely on your association
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.
Meet Your Instructors
Olena Lima
Founder & Principal Consultant, MemberBoat
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Cristiano Lima
GM & Market Research Consultant, MemberBoat
Cristiano Lima has 20+ years of market research experience and has a specialised skillset across both quantitative and qualitative research disciplines.
Cristiano has strong experience in social research working with both state and federal government agencies, associations, the education sector and NFPs. Most recently Cristiano established the Youth in STEM tracker with the Department of Industry, Science, Energy and Resources and has been the head researcher of the project for the past 4 years. Cristiano has also worked closely with the Department of Education, Skills and Employment and a range of industry growth centres including METS and Mining Industry Growth Centre and METS and Mining Industry Growth Centre. Cristiano is passionate about uncovering the ‘why behind people's attitudes and behaviours and being able to drive real societal change. Cristiano is well a rounded researcher with extensive experience working with Government, Universities, Charities and Industry bodies.