Strategic Alignment: Connecting Your Marketing Plan with Your Association’s Business Goals

To kick off our Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp, we’re putting on our strategist hats and zooming out to look at the big picture. A marketing plan on its own is powerful, but unless it’s tied directly to your association’s business goals, it will never reach its full potential. This opening session is all about making sure your 2026 marketing plan isn’t just a list of campaigns, but a roadmap that drives your organisation forward.
This session is part of the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp,
a 5-week structured program designed to guide you step-by-step in creating a clear, actionable 2026 marketing and member engagement plan.

What You'll Learn

In this interactive session, strategist Lindsay McGrath will walk you through how to:

  • Translate your association’s business priorities into clear, actionable marketing goals 
  •  Demonstrate how marketing drives organisational growth and shines as a strategic function, not just a support role 
  • Walk away with practical tools to bridge the strategy-to-execution gap
  • Break down silos by collaborating with other departments so marketing is integrated across the whole organisation 
  • Avoid the common pitfall of “busy” marketing that looks active but fails to deliver real impact

You’ll leave this session with fresh clarity, practical tools, and the confidence to align your 2026 marketing plan with your association’s big-picture goals, setting the tone for everything we’ll cover in the weeks ahead.

Meet Your Expert

Lindsay McGrath

Managing Director, Think Outside Group

Lindsay McGrath is a strategist, marketer, and award-winning association executive known for driving transformational growth. With a diverse background across trades, global corporates, and the not-for-profit sector, Lindsay brings a commercial mindset to purpose-driven organisations.

He has led federated mergers, exponential revenue growth, and the consistent rollout of new services with his  “Launch every ninety days” model.

Lindsay proves that alignment, innovation, and a “why not?” mindset are keys to sustainable success. His leadership has been recognised with multiple industry awards, and he’s passionate about building culture, empowering teams, and helping associations become the most progressive brands in their industries.  

Find out more about Think Outside Group

Register for free to join the live session!

Access to session recordings, downloadable templates, and course materials will be available exclusively to participants enrolled in the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp.

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Join live, learn big, but don’t miss the goodies!

Learning live is where the energy happens - Q&As, real-time ideas, and connecting with association pros who are tackling the same challenges as you. That’s why our Bootcamp sessions are free to join live.

But our Bootcamp is so much more! Over 5 weeks, you’ll follow a structured program with ready-to-use templates, live Q&As, and feedback from your peers. By the end, you’ll walk away with a complete 2026 Marketing & Member Engagement Plan you can put into action straight away.

Bootcamp participants get:

Unlimited access to the recordings, so you can learn at your pace, on your schedule

Plug-and-play templates and frameworks that make planning so much easier 

A 2026 marketing plan you’ll feel confident presenting to your team

A supportive circle of association peers who know your challenges and celebrate your wins

Don’t let the ideas slip away the moment the live session ends. Join the course to keep the tools, insights, and recordings in your back pocket all year long!

I want access to the full course!

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