How to Own the Conversation:
Building Strong Media Relationships Leading Into 2026

As the media landscape continues to evolve, association stakeholders need to be equipped to not just respond, but lead. This tailored session for leaders and marketing managers is designed specifically for the industry association sector who want to build strong and strategic relationships with media and confidently shape public narratives about the value of their profession and sector they proudly represent.
This session is part of the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp,
a 5-week structured program designed to guide you step-by-step in creating a clear, actionable 2026 marketing and member engagement plan.

What You'll Learn

In this session, former journalist and communications expert Sarah Morgan, Managing Director of Bespoken Agency, will talk about how to:

  • A thorough understanding of the current media landscape 
  • Practical tips on media training and how to be good talent 
  • Handle challenging media interactions with clarity and control
  • Position your association as a trusted voice in your sector
  • Craft compelling messages that resonate across platforms
  • Turn media engagement into a strategic advantage

We’ll also explore the key media trends emerging for 2026 and how associations can proactively adapt to stay visible, credible, and influential. Walk away with the tools to guide the conversation, amplify your impact, and ensure your association’s story is heard—on your terms.

Meet Your Expert

Sarah Morgan

Managing Director, Bespoken

Sarah Morgan leads Bespoken, a successful communications, engagement and marketing agency. A dynamic leader with more than 20 years’ experience, she has unparalleled experience in media relations, marketing, crisis communications, content marketing and stakeholder engagement.

Sarah is passionate about developing and delivering tailored, targeted and strategic marketing and communications, with an industry background including retail, hospitality, recruitment and HR, technology, construction, property, and not-for-profits.

Her high-profile clients have included Lendlease, Davidson, RCSA, Business Chamber Queensland, The Big Pineapple, Cover-More and Heidelberg Materials to name a few.

Find out more about Bespoken

Register for free to join the live session!

Access to session recordings, downloadable templates, and course materials will be available exclusively to participants enrolled in the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp.

By registering, you consent to receive our communications. We respect your inbox—unsubscribe anytime with a simple click if our content isn’t a fit for you. By completing your registration, you also consent to your contact details being shared with our expert trainer.

Register

Join live, learn big, but don’t miss the goodies!

Learning live is where the energy happens - Q&As, real-time ideas, and connecting with association pros who are tackling the same challenges as you. That’s why our Bootcamp sessions are free to join live.

But our Bootcamp is so much more! Over 5 weeks, you’ll follow a structured program with ready-to-use templates, live Q&As, and feedback from your peers. By the end, you’ll walk away with a complete 2026 Marketing & Member Engagement Plan you can put into action straight away.

Bootcamp participants get:

Unlimited access to the recordings, so you can learn at your pace, on your schedule

Plug-and-play templates and frameworks that make planning so much easier 

A 2026 marketing plan you’ll feel confident presenting to your team

A supportive circle of association peers who know your challenges and celebrate your wins

Don’t let the ideas slip away the moment the live session ends. Join the course to keep the tools, insights, and recordings in your back pocket all year long!

I want access to the full course!

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