As the year draws to a close, it’s time to put pen to paper and gear up for 2025’s marketing journey. Association marketers tackle a number of objectives, projects and tasks – from brand awareness and member recruitment to promoting professional development programs and ongoing member engagement. It can seem like a lot, especially with tight budgets and small teams. So, how do you cover it all without getting overwhelmed?
Are you ready to revolutionise your association’s marketing and set yourself up for success in 2025 and beyond? Introducing the Building Your 2025 Marketing Plan Bootcamp, a comprehensive, hands-on program designed specifically to help you attract, recruit, engage, and retain members with strategies that work in today’s rapidly changing environment.
Here’s what to expect:
1. Kick-off Workshop: Lay the Foundation | 7 November 2024 10am-12pm AEDT
We start strong with a live 2-hour workshop where you’ll get everything you need to kick off your marketing transformation:
- A step-by-step marketing plan template designed specifically for associations. Forget generic advice—this is tailor-made for membership organisations just like yours.
- Association marketing framework that will help you streamline your processes and ensure that you’re focusing on what matters most.
- Actionable strategies and insights that have been tested and proven to work for associations of all sizes.
Topics covered:
Sharpening Your MVP:
Learn how to refine and effectively communicate your Member Value Proposition.
Marketing Plan Components:
We'll look into essential elements of a robust marketing plan, including audience segmentation, channel optimisation, personalisation and more.
Growing Your Membership:
Tools and approaches to lead generation, upselling and cross selling within your community.
Content Marketing:
Learn different approaches for effective content planning and learn tools for streamlining the process and multi-team collaboration.
Leveraging Digital Tools:
Discover how to streamline your marketing plan implementation using the latest digital tools.
Why Choose This Bootcamp?
Practical and Action-Oriented:
You’ll walk away with real strategies, not just ideas.
Expert Guidance:
Led by Olena Lima CAE, a seasoned expert with a proven track record in association marketing.
Supportive Community:
You won’t be on your own—you’ll have access to a vibrant community of professionals who are in the same boat.
Flexibility:
Join the sessions that fit your schedule and make progress at your own pace.
Proven Results:
This bootcamp is designed to deliver results and give you the tools you need to succeed.
About Your Host
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation