As the year draws to a close, it’s time to put pen to paper and gear up for 2025’s marketing journey. Association marketers tackle a number of objectives, projects and tasks – from brand awareness and member recruitment to promoting professional development programs and ongoing member engagement. It can seem like a lot, especially with tight budgets and small teams. So, how do you cover it all without getting overwhelmed?
Are you ready to revolutionise your association’s marketing and set yourself up for success in 2025 and beyond? Introducing the Building Your 2025 Marketing Plan Bootcamp, a comprehensive, hands-on program designed specifically to help you attract, recruit, engage, and retain members with strategies that work.
What makes this bootcamp different?
Unlike traditional workshops, this bootcamp takes a deep dive into membership marketing strategies with continuous support, practical tools and templates, and real-time feedback. It’s not just about theory—it’s about implementing what you learn, working together with a community of like-minded association peers, and refining your marketing efforts for measurable results.
Here’s what to expect:
1. Kick-off Workshop: Lay the Foundation | 7 November 2024 10am-12pm AEDT
We start strong with a live 2-hour workshop where you’ll get everything you need to kick off your marketing transformation:
- A step-by-step marketing plan template designed specifically for associations. Forget generic advice—this is tailor-made for membership organisations just like yours.
- Association marketing framework that will help you streamline your processes and ensure that you’re focusing on what matters most.
- Actionable strategies and insights that have been tested and proven to work for associations of all sizes.
Topics covered:
Sharpening Your MVP:
Learn how to refine and effectively communicate your Member Value Proposition.
Marketing Plan Components:
We'll look into essential elements of a robust marketing plan, including audience segmentation, channel optimisation, personalisation and more.
Growing Your Membership:
Tools and approaches to lead generation, upselling and cross selling within your community.
Content Marketing:
Learn different approaches for effective content planning and learn tools for streamlining the process and multi-team collaboration.
Leveraging Digital Tools:
Discover how to streamline your marketing plan implementation using the latest digital tools.
2. Online Collaboration: Time to Bring Your Plan to Life
The following two weeks will be the time to roll up your sleeves and put your learning into action. You'll take everything you've learned, use provided templates and start implementing it step by step, with guidance and support. This is the working phase—where you actively build your plan and set it into motion, ensuring you finish the month with real progress and results. Together with other participants, you’ll refine your messaging, share ideas, and get feedback in real-time. This is where your plan evolves, and you ask questions as you work on your 2025 marketing plan, gain clarity and confidence to move forward.
You won’t be doing this alone. With ongoing support from Olena and your peers, you’ll have all the resources you need to develop a membership marketing strategy that sticks.
You’ll learn to:
- Craft a compelling MVP message that resonates with your audience
- Design effective membership campaigns
- Tackle the challenges associations face in member engagement and retention
3. Group Review Sessions: Get Personalised Feedback
Learning doesn’t stop once you’ve got your plan in place. During the last week of the bootcamp, you’ll have access to three 30min group review sessions. These 30-minute Q&A sessions are designed to give you direct feedback on your progress and answer any questions you may have along the way.
- Mon, 25 November, 11am AEDT
- Wed, 27 November, 2pm AEDT
- Fri, 29 November, 10am AEDT
And the best part? You can join as many review sessions as you like! This is your opportunity to troubleshoot, adjust, and perfect your marketing plan.
Exclusive VIP Offer: 1-on-1 Personalised Strategy Session
Want a deeper level of support? Our VIP ticket gives you direct access to a 1-hour, 1-on-1 strategy session with Olena Lima. You’ll get a personalised review of your entire marketing plan, with targeted feedback designed to help you elevate your approach to the next level.
- Exclusive 1-hour session focused solely on your association
- Detailed feedback on your marketing strategy and areas for improvement
- Tailored advice that you can implement immediately to maximise your results
This VIP upgrade is available for only $385, offering exceptional value for personalised support from a recognised expert in association marketing.
Olena Lima CAE
Membership Marketing School Host
Why Choose This Bootcamp?
Practical and Action-Oriented:
You’ll walk away with a solid draft of your 2025 Marketing Plan, not just ideas.
Expert Guidance:
Led by Olena Lima CAE, a seasoned expert with a proven track record in association marketing.
Supportive Community:
You won’t be on your own—you’ll have access to a community of professionals who are in the same boat.
Flexibility:
Join the sessions that fit your schedule and make progress at your own pace.
Proven Results:
This bootcamp is designed to deliver results and give you the tools you need to succeed.
Who Should Attend?
This workshop is designed for marketing professionals, association executives, and anyone eager to transform their marketing strategy for 2025. Whether you’re starting your 2025 marketing plan from scratch or want to make sure you’ve covered everything in your plan, this workshop is for you!
Cost
General Admission (INCL. GST)
$165
- Kick-off Workshop: Lay the Foundation (2 Hours)
- Online Collaboration: Put It All Into Action
- 3x Small Group Review Q&A Sessions: Get Personalised Feedback
- Register three or more members of your team to secure your additional 10%
VIP Ticket (INCL. GST)
$385
- Everything in General Admission, plus
- Exclusive 1-hour session with Olena focused solely on your association
- Detailed feedback on your marketing strategy and areas for improvement
- Tailored advice that you can implement immediately to maximise your results
Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Please click here for more information.
Please note that while we will deliver recordings of the theory section of our workshops, unfortunately, due to the interactive and collaborative nature of the workshops, the practical task, Q&A and group discussion sections will not be available in recordings. We strongly encourage to attend the workshop live to learn valuable insights from your peers.
We’re aiming to create highly-customised workshops covering topics relevant to participants. You can add your questions during the registration process or email them to hello@membershipmarketingschool.com at least 10 day prior to the workshop
Register here to save your spot!
Membership Marketing School is now a CAE Registered Provider, which means all our workshops meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. For more information about the CAE credential or Registered Provider program, please visit asaecenter.org/cae. As a CAE Registered Provider educational workshop related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
About Your Host
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation
