FY27 Strategy: The Blueprint for Guaranteed Digital Marketing ROI
This session is part of the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp,
a 5-week structured program designed to guide you step-by-step in creating a clear, actionable 2026 marketing and member engagement plan.
You Will Walk Away Knowing:
- The one major algorithm update that must be actioned to secure ROI on all future campaigns.
- A plug-and-play framework for digital success that ensures consistent execution and ample opportunity creation.
- What are the THREE MAJOR METRICS every campaign must utilise to prove its worth (and how to report them to the board).
This workshop cuts through the noise to deliver the proven marketing formulas and strategic thinking required to ensure measurable ROI across social channels.
We will integrate the latest strategic insight into your organisation's planning, revealing the three fundamental financial metrics required to guarantee accountability and ensure every investment translates directly to bottom-line certainty.
Meet Your Expert
George Hawwa
Founder & Growth Director, Attention Experts
George Hawwa is the strategic mind behind Attention Experts, the award-winning global social and digital marketing agency he founded in 2016.
George's core expertise lies in financial predictability: trained in Mathematics & Finance, he first proved his methodology by successfully building and selling two multi-million dollar companies using social media between 2010–2016.
Today, George spearheads the overall agency growth, applying his data-led approach across 30+ industries globally. His credentials include:
• Award-Winning: Winner of the Outstanding Young Entrepreneur award (NSW Business Chamber, 2018) and multiple Australian Marketing Institute awards.
• Legal Authority: Called upon as an expert witness in social media defamation and trademark infringement cases for the Supreme Courts of Australia.
• Global Speaker: Highly sought-after keynote speaker who has trained government agencies, large multi-nationals, and educated over 30,000 professionals worldwide.
Find out more about Attention Experts
Register for free to join the live session!
Access to session recordings, downloadable templates, and course materials will be available exclusively to participants enrolled in the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp.
Join live, learn big, but don’t miss the goodies!
Learning live is where the energy happens - Q&As, real-time ideas, and connecting with association pros who are tackling the same challenges as you. That’s why our Bootcamp sessions are free to join live.
But our Bootcamp is so much more! Over 5 weeks, you’ll follow a structured program with ready-to-use templates, live Q&As, and feedback from your peers. By the end, you’ll walk away with a complete 2026 Marketing & Member Engagement Plan you can put into action straight away.
Bootcamp participants get:
Unlimited access to the recordings, so you can learn at your pace, on your schedule
Plug-and-play templates and frameworks that make planning so much easier
A 2026 marketing plan you’ll feel confident presenting to your team
A supportive circle of association peers who know your challenges and celebrate your wins
Don’t let the ideas slip away the moment the live session ends. Join the course to keep the tools, insights, and recordings in your back pocket all year long!
What 2024 Bootcamp Participants Say
Olena’s Marketing Bootcamp was an incredibly insightful experience. The program provided me with the clarity and confidence to develop a comprehensive marketing plan for the year ahead. Olena’s deep expertise, practical advice, and genuine passion for membership marketing truly set this program apart.
Zoe Perrington
Membership and Marketing Coordinator, Association of Rotational Moulders Australasia LTD
The Marketing Planning Bootcamp was a comprehensive step by step program that allowed my organisation to deep dive into our marketing planning for the year ahead. We pulled together elements from across the organisation, including our goals, strategies and research, to respond to daily prompts and build a robust marketing plan. Collaborating and sharing with association peers is just priceless- we came together regularly in the bootcamp and learnt so much from one another.
Kate Rickwood
Coordinator Member Communications Victoria Tourism Industry Council (VTIC)
I highly recommend the Marketing Bootcamp to align marketing and membership teams to a shared plan, measure the efforts to achieve the association's strategy and goals.
Ann-Maree Mason
Business Operations Australian Hairdressing Council (AHC)
Thanks for the valuable content Olena. Your workshops always provide a nice balance of theory and practical tips.
Michelle Weston
CEO, Caravan Parks Association of Queensland