Membership Marketing School is thrilled to bring you the Association Event Marketing Accelerator —a comprehensive three-week program designed to help you transform your events calendar into a powerful engagement tool. Whether you’re promoting regular networking events, training programs, mentoring sessions or awards nights, this program equips you with proven strategies to make every event a success.  

Led by industry experts Olena Lima CAE, Founder & Principal Consultant of MemberBoat and Billie Cox, GM, Business Development/Operations at AUSactive, this course provides actionable insights, templates, and best practices tailored specifically for associations. 

Event Marketing Essentials
Thursday, 3 April, 12:00 pm AEDT

Get started with the fundamentals of event marketing tailored specifically for associations. Learn the basics of building an event campaign that resonates with your members and aligns with your organisation’s goals.

Speakers:

  • Olena Lima, Founder & Principal Consultant, MemberBoat
  • Billie Cox, GM, Business Development/Operations at AUSactive

What's Included?

Throughout this three-week program, you’ll get access to: 


  • Expert-Led Webinar and Workshops: Dive into event marketing essentials with guidance from event and marketing experts who understand the association sector. Learn how to craft compelling campaigns, maximise attendance, and ensure your events support your organisation’s goals. 
  • Real Case Studies: Discover real-life examples from associations that have successfully transformed their event marketing. These case studies offer practical insights and strategies that you can apply directly to your own events. 
  • Templates: Gain access to a collection of professionally crafted templates, from promotional calendars, project managent templates to social media posts, helping you streamline your promotional efforts and drive engagement. 
  • Engaged Community Forum: Join a private forum where you can share your experiences, ask questions, and collaborate with other association professionals focused on elevating their event marketing. Gain insights and build connections with peers facing similar challenges.

Cost

COMPLIMENTARY 

FREE

  • Free pass to the Introductory Webinar

general admission (INCL. GST)

$165

  • Introductory Webinar
  • Workshops & Templates
  • Industry Case Studies Webinar
  • Q&A Session

Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.

Meet Your Instructors

Olena Lima
Founder & Principal Consultant, MemberBoat

Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.  

Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.  

With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.

Billie Cox 
GM, Business Development/Operations at AUSactive

Billie Cox is a highly accomplished event expert and trainer with over two decades of experience in the events industry. Having executed more than 2,000 events across corporate, association, and education sectors, Billie’s expertise encompasses conferences, gala dinners, live performances, exhibitions, and virtual events.

As the General Manager of AUSactive, Billie transformed the organisation’s event landscape by curating national programs that aligned with industry needs and member value. She successfully grew the AUSactive webinar series to attract between 200 and 700 attendees per session and elevated the AUSactive Awards, increasing attendance from 180 to over 450 attendees in just two years.

In addition to her industry achievements, Billie has lectured extensively in event management at the College of Event Management, TAFE NSW, ICMS, and Meetings and Events Australia. She has also delivered lectures on event sponsorship and marketing at the University of Technology Sydney (UTS), sharing her deep expertise and passion for educating the next generation of event professionals.