Member Journey Mapping

In the age of customer centricity, journey mapping is an essential process that helps associations to better understand their potential and current members; and identify the issues customers have in their journey. Member journey mapping is a powerful tool your association can use to create a highly personalised member experience.

Member digital journey mapping is a visual representation of what your members go through from the moment they’ve first heard about your association to becoming loyal and engaged volunteers and ambassadors.  

Member Digital
Journey Workbook

Our Member Digital Journey Workbook provides a detailed step-by-step guide of creating member personas and mapping out the member digital journey. What’s in the book?

  • A step-by-step guide to creating your member digital journey – from data collection and identify your main customer journey touchpoints, to creating your member personas and mapping out your member digital journey
  • A Member Persona and Member Journey Map templates.

Member Journey
Video Training

Access our on-demand video training and learn how to map out your member journey step-by-step. Discover actionable strategies to understand your members' needs, enhance their experience, and boost engagement.

Cost (EXCL. GST)

$45

  • Access the ready-to-use Workbook 
  • Watch Member Journey On-Demand Training

Cost (EXCL. GST)

$45

  • Access the ready-to-use Workbook 
  • Watch Member Journey On-Demand Training

Start mapping your member journey - sign up today!

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Cost (EXCL. GST)

$45

  • Access Member Journey Mapping Workbook 
  • Watch Member Journey On-Demand Training

About Your Host

Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.

Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.

She focuses on enhancing member engagement and leveraging digital tools for marketing transformation.

With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.

Membership Marketing Expert, CAE (Certified Association Executive), Membership Experience & Association Digital Transformation

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