Picking up the phone to call your members can feel a little daunting, right? It’s not always easy to have that direct conversation, but it remains one of the most powerful ways to engage with your community. That’s why Olena Lima from MemberBoat and Angela McDonald from Optimum Contact have teamed up to bring you Call A Member Month — a practical virtual program designed to help you and your team perfect the art of member engagement through personalised phone calls.
The Secrets of Engaging Phone Conversations
Thursday, 17 October, 11:00 am AEDT
Start strong by learning how to segment your membership, craft tailored messaging, and prepare effective call lists. You’ll receive expert advice from Olena Lima on member engagement strategies and Angela McDonald on how to lead a successful phone campaign.
What's Included?
Throughout this four-week program, you’ll get access to:
- Expert-Led Webinar: Learn from industry experts with real-world experience in running successful phone engagement and membership renewal campaigns.
- Real Case Studies: Hear how phone campaigns have transformed member engagement strategies for associations. These success stories will show you how phone calls can breathe new life into your membership program, increase renewals, and strengthen member loyalty.
- Sprint Week Challenges: Each week, you’ll complete an actionable challenge designed to improve your skills and help you reach out to more members.
- Ready-to-Use Scripts & Templates: Receive professionally designed templates for call scripts, member segmentation guides, and messaging templates to make your outreach more effective.
- Engaged Community Forum: Join a private forum to share your experiences, ask questions, and collaborate with other association professionals working on similar campaigns.
- Final Review & Next Steps Session: A wrap-up webinar to recap key learnings, showcase success stories from participants, and discuss next steps to keep the momentum going.
Program Outline
This intensive four-week program focuses on practical, actionable tools to help you get the most out of your member outreach:
Week 1: Kick-Off & Planning
Webinar: "The Secrets of Engaging Phone Conversations"
- Thursday, 17 October, 11:00 am AEDT
Start strong by learning how to segment your membership, craft tailored messaging, and prepare effective call lists. You’ll receive expert advice from Olena Lima on member engagement strategies and Angela McDonald on how to lead a successful phone campaign.
Week 2: Tools & Templates
Dive into the resources you need to execute your outreach. This week, we’ll provide scripts, templates, and engagement guides to help you structure your calls. Discuss your progress in our online community forum and get feedback on your approach.
Week 3: Success Stories & Practical Application
Webinar: Learn from professionals who have successfully re-engaged lapsed members through phone campaigns. Hear real-world examples and best practices.
- Thursday, 31 October, 11:00 am AEDT
Week 4: Implementation & Wrap-Up
This is your time to shine! Put everything you’ve learned into practice by engaging with your members over the phone. The final webinar will review key takeaways, celebrate wins, and offer guidance on maintaining a long-term engagement strategy.
Meet Your Instructors
Olena Lima
Founder & Principal Consultant, MemberBoat
Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.
Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.
With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.
Angela McDonald
CEO, Optimum Contact
Angela McDonald is the CEO of Optimum Contact, with 20 years of experience in the call centre industry, focusing on membership-based organisations.
Angela is dedicated to developing engagement strategies that ensure members feel valued, foster stronger connections, and support associations in building long-term relationships with their communities.
At Optimum Contact, we enhance member engagement for associations with a personal touch. Our team of skilled conversationalists effectively conveys your association’s value proposition, offering member support, personalised communication, and data washing services. Blending advanced technology with a human approach, we improve member interactions, resolve issues efficiently, and drive retention, renewals, and revenue. We’re dedicated to building stronger relationships and ensuring higher member satisfaction.