Let's Talk About Email Marketing
Email marketing remains one of the most effective ways to connect with members, yet it’s often clouded by persistent myths, outdated advice, and misleading metrics.
As part of the Association Email Marketing Playbook, we’re running this live session to clear the air. We’ll tackle some of the most common assumptions and answer the questions association professionals ask most often. This session is open to course participants, as well as anyone who wants to drop in, listen, and pick up a few practical tips.
As part of the Association Email Marketing Playbook, we’re running this live session to clear the air. We’ll tackle some of the most common assumptions and answer the questions association professionals ask most often. This session is open to course participants, as well as anyone who wants to drop in, listen, and pick up a few practical tips.
We'll cover:
- 💣The myth that “more emails = more engagement”
- Why “Dear [First Name]” is not personalisation
- Why open rates aren’t the holy grail (and might be lying to you)
- Whether your members really want another Tuesday newsletter
- How to stop guessing and start getting results from your email marketing
- The truth about “email fatigue”, and how to avoid causing it.
Designed to be practical, honest, and to-the-point, this is your chance to rethink how email can support a stronger member experience.
Save your spot for free!
Serious About
Email Marketing Success?
This live session is a fun way to swap myths for facts and pick up some quick wins for your email marketing. But if you’re ready to go beyond light tips and transform how your association uses email, the Association Email Marketing Playbook is your next step.
It’s a complete, step-by-step program designed specifically for associations. Inside, you’ll find ondemand videos, practical templates, ready-to-use checklists, inspiring examples, and proven strategies that walk you through every stage of your email marketing, from planning and writing to sending, measuring, automating and improving.
You’ll learn how to send the right message, to the right members, at the right time, and how to track results so you know exactly what’s working. If you’re serious about taking your email marketing from “send and hope” to strategic, measurable, and impactful, the Playbook will get you there.
