Content That Connects: Creating, Optimising & Scaling for Maximum Impact

Associations run on content. Whether it’s industry reports, newsletters, webinars, or social media posts, content is at the heart of member engagement. But with so many channels and formats, how do you ensure your content isn’t just produced—but actually seen, valued, and used by your members?

This session goes beyond just content creation. We’ll dive into:

What content to focus on—choosing high-impact topics that serve both your members and your mission.
Personalisation strategies—leveraging data to deliver content that feels relevant and valuable to each member.
Optimising for different channels—from short-form social posts to in-depth whitepapers, making content work in multiple formats.
Time-saving tools & techniques—using AI, Canva, templates, and automation to streamline production.
Keeping content alive—ensuring valuable content doesn’t disappear into the archives, but continues to engage and attract new audiences.

Walk away with a clear framework to create smarter, more strategic content—without drowning in production demands.

Save your spot for free!

What is Membership MarTechTalk?

It is a series of short industry catch-ups to discuss trending and emerging marketing technologies that can improve your member digital experience.

We will kick off every call with a brief 15-20 minute introduction to the topic of the day, whether it be data management, email marketing, social media, automation, integrations, or more.

We’ll also have group discussions and Q&A to gather quick answers for real-time marketing challenges and troubleshoot your burning queries.

We don’t always send the recordings, and we don’t record discussions—so the best way to get the full experience is to join us live!

Being an independent consultancy (not affiliated with any software provider), the MemberBoat team will provide an unbiased view on what tools are available on the market and better suite the association and membership digital environment.