Membership Marketing School is thrilled to team up with Australian Community Managers (ACM) for the Community Management Intensive for Associations. Led by experts Olena Lima CAE and Venessa Paech, Co-Founder and Director of Australian Community Managers, this bootcamp will equip you with the essential tools, techniques, and insights to create vibrant, thriving member communities for your association.

Industry Case Studies – Inspiration from the Field
Thursday, 20 March, 11:00 am AEDT

Hear directly from associations that are leading the way in community engagement. Learn from their successes, challenges, and innovations as they share firsthand insights in this panel discussion.

Confirmed Speaker:

  • Lori Modde, CEO of Outdoors NSW & ACT

What's Included?

Throughout this four-week program, you’ll get access to: 

  • Expert-Led Webinar and Workshop: Learn from industry experts as they guide you through the essentials of community management tailored for associations. Gain practical insights and actionable strategies to ignite and strengthen your community.
  • Real Case Studies: Hear real-life success stories from association peers who have transformed their communities. Learn from their challenges, innovations, and achievements to apply these insights to your own community-building efforts.
  • Templates: Receive professionally designed templates to streamline your community management processes. From engagement plans to moderation guidelines, these resources will help you implement best practices with ease.
  • Engaged Community Forum: Join a private forum to share your experiences, ask questions, and collaborate with other association professionals on similar community-building journeys. 

Program Outline

This intensive four-week program focuses on practical, actionable tools to help you get the most out of your member outreach:

Week 1: Community Management 101 - FREE

45-minute webinar – Free for everyone
Start with the foundations of effective community management tailored specifically for associations. This FREE session will introduce you to the core concepts and outline what successful community management looks like in today’s landscape.

  • Wednesday, 5 March, 12:00 pm AEDT

Week 3: Industry Case Studies – Inspiration from the Field

1-hour webinar with industry speakers
Hear directly from associations that are leading the way in community engagement. Learn from their successes, challenges, and innovations as they share firsthand insights in this panel discussion.  

  • Thursday, 20 March, 11:00 am AEDT
Confirmed Speaker:
  • Lori Modde, CEO of Outdoors NSW & ACT

Week 2: Workshop & Templates – Building the Basics

1.5 hours interactive workshop and access to tools & templates
Dive deep into hands-on strategies for managing a community, complete with ready-to-use templates that make the process efficient and impactful. This practical workshop will equip you with everything you need to get started.

  • Tuesday, 11 March 12:00 pm AEDT

Week 4: Q&A Session

An open forum where participants can exchange insights, ask questions, and gain guidance from both instructors and peers. This collaborative session lets you address any lingering questions and learn from others’ experiences.

  • Tuesday, 25 March, Time: 12pm AEDT

Cost

COMPLIMENTARY

FREE


Free pass to the Live Introductory Webinar
 
Note: The recording of this session will only be available to those who pay for the workshop. Attend live for free and make the most of this opportunity!

general admission (INCL. GST)

$199

  • Introductory Webinar
  • Workshops & Templates
  • Industry Case Studies Webinar
  • Q&A Session

VIP Ticket (INCL. GST)

$385

  • Everything in General Admission, plus
  • VIP 1-on-1 on-hour session with Venessa Paech to answer all your burning questions

Note, we’re offering two complimentary tickets for every Membership Marketing School workshop for staff members of small associations and association emerging leaders. Click here for more information.

Meet Your Instructors

Olena Lima
Founder & Principal Consultant, MemberBoat

Olena Lima CAE is the driving force behind the digital marketing agency MemberBoat and the online educational platform Membership Marketing School, both dedicated to help professional associations, industry bodies, and other membership organisations embrace emerging digital marketing tools.  

Olena holds a master’s degree in marketing from UNSW and the CAE (Certified Association Executive) credential – a mark of excellence in the association management profession.  

With a background in strategic marketing, passion for innovation and technology, and a deep commitment to raising industry standards, Olena shares her knowledge with associations professionals through workshops, speaking at conferences and industry events.

Venessa Paech
Co-Founder and Director of Australian Community Managers (ACM)

Venessa Paech (BFA, MA) is an internationally regarded online communities expert and educator. She has led community for Lonely Planet, REA Group, Envato and Australia Post.

Through her private consultancy, Venessa helps organisations design, build and maintain thriving communities that meet strategic objectives, offering strategic development, coaching, training, and capacity building. Her clients have included: ABC, Teach for Australia, QUT, University of Sydney, Australian Conservation Foundation, SANE, Bunnings and Woolworths.

In 2009 Venessa founded the Australian Community Manager Roundtable which in 2011 became Swarm, Australia’s premiere conference for community practitioners. Venessa programmed and led Swarm for 11 years, gathering hundreds of community professionals across Australia and beyond.

Venessa is Co-Founder and Director of Australian Community Managers (ACM), the national centre of excellence for online community management training and resources. ACM hosts a 6000+ online community, produces research into community management, facilitates the national Code of Ethics for community professionals and offers certified training for anyone working with online groups or communities (professional or volunteer).