Choosing the Right AMS/CRM for Your Association
With the vast array of Association Management Systems (AMS) and Customer Relationship Management (CRM) tools available, selecting the right one for your organisation can feel overwhelming. Whether you’re choosing a system for the first time or upgrading an outdated platform, making the right decision is crucial for team efficiency, member experience, and long-term success.
This practical, technology-focused session, led by MemberBoat, an independent technology consultant with no vendor ties, will break down the key factors to consider when evaluating AMS/CRM solutions and help you make an informed decision that aligns with your association’s needs.
What You’ll Learn:
- The Must-Have Features for Associations – Understanding essential vs. nice-to-have functionalities.
- How to Align Your AMS/CRM with Your Member Journey – Ensuring a seamless experience from generating awareness to renewals.
- One System vs. a Tech Stack – Understanding the pros and cons of an all-in-one AMS vs. an integrated best-in-class tech stack.
- Cost vs. Value: Budgeting for the Right Fit – Evaluating ROI and hidden costs.
- How to Future-Proof Your Choice – Ensuring scalability and adaptability as technology evolves.
Save your spot for free!
What is Membership MarTechTalk?
It is a series of short industry catch-ups to discuss trending and emerging marketing technologies that can improve your member digital experience.
We will kick off every call with a brief 15-20 minute introduction to the topic of the day, whether it be data management, email marketing, social media, automation, integrations, or more.
We’ll also have group discussions and Q&A to gather quick answers for real-time marketing challenges and troubleshoot your burning queries.
We don’t always send the recordings, and we don’t record discussions—so the best way to get the full experience is to join us live!
Being an independent consultancy (not affiliated with any software provider), the MemberBoat team will provide an unbiased view on what tools are available on the market and better suite the association and membership digital environment.
