Best Practices in Personalising Member Experiences
A one-size-fits-all approach no longer works—members expect personalised experiences. To create a strong value proposition, associations must tailor content and services to diverse member needs. In this session, we’ll explore segmentation strategies, using data and behaviour to personalise outreach. Through hands-on collaboration, you'll define key audience segments and develop a high-level strategy for delivering targeted, impactful messaging.
What You’ll Learn:
- The 4 stages of successful personalisation
- Marketing segmentation: criteria, methods, and applications
- The difference between manual and data-driven personalisation
- How to create targeted, clear, and direct messaging that attracts your ideal member
- The difference between segments and member persona
- How to create data-driven customer journey mapping
Join us for this engaging session and leave with a clear strategy to personalise member experiences and boost engagement.
Save your spot for free!
What is Membership MarTechTalk?
It is a series of short industry catch-ups to discuss trending and emerging marketing technologies that can improve your member digital experience.
We will kick off every call with a brief 15-20 minute introduction to the topic of the day, whether it be data management, email marketing, social media, automation, integrations, or more.
We’ll also have group discussions and Q&A to gather quick answers for real-time marketing challenges and troubleshoot your burning queries.
We don’t always send the recordings, and we don’t record discussions—so the best way to get the full experience is to join us live!
Being an independent consultancy (not affiliated with any software provider), the MemberBoat team will provide an unbiased view on what tools are available on the market and better suite the association and membership digital environment.
