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Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp
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Program Kick off, Thursday, 30 October, 11:00am
Focus of the Week: Setting up Objectives, Aligning with Organisational Strategy, Defining MVP, Target Audiences
Live Session: Strategic Alignment with Lindsay McGrath, Tue, 4 November, 11:00am AEDT
Focus of the Week: Creating Your Marketing Plan
On-Demand Training: The Membership Marketing Framework
Focus of the Week: Content and Social Media Plan
Live Session: Social Media Algorithm with George Hawwa, Thur, 20 November, 11:00am AEDT
Focus of the Week: Review, Refine, Q&A, and Group Feedback
Bonus Live Session: PR Strategy and Media Relationships with Sarah Morgan, Tue, 25 November, 11:00am AEDT
Week 1: Foundation
Program Kick off, Thursday, 30 October, 11:00am
Preview
Week 2: Strategy
Focus of the Week: Setting up Objectives, Aligning with Organisational Strategy, Defining MVP, Target Audiences
Preview
Live Session: Strategic Alignment with Lindsay McGrath, Tue, 4 November, 11:00am AEDT
Preview
Week 3: Building Marketing Plan
Focus of the Week: Creating Your Marketing Plan
Preview
On-Demand Training: The Membership Marketing Framework
Preview
Week 4: Content and Social Media Plan
Focus of the Week: Content and Social Media Plan
Preview
Live Session: Social Media Algorithm with George Hawwa, Thur, 20 November, 11:00am AEDT
Preview
Week 5: Refinement
Focus of the Week: Review, Refine, Q&A, and Group Feedback
Preview
Bonus Live Session: PR Strategy and Media Relationships with Sarah Morgan, Tue, 25 November, 11:00am AEDT
Preview
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